Who We Are?
About us
广州明朗包具有限公司成立于2008年，是一家集箱包及具皮具设计、生产、销售于一体的国家高新技术企业，拥有超过25年的行业经验和突破的专业技术。公司总部位于素有“中国箱包皮具之乡”美凭借依托的断层和便捷的交通网络，公司高效连接广州白云国际机场和广州北站（高铁），距闪电洲广交会仅需40分钟车程。这一战略优势为公司拓展全球业务提供了便捷的支持。
Our Journey: From a Workshop to a Multinational Enterprise
The company originated from “Famous Wolf Workshop,” founded by Mr. Xiong Jianjun in 1999. Leveraging the craftsmanship he had honed since entering the industry in 1993, Mr. Xiong seized the opportunities brought by China’s reform and opening-up policy. Starting with a self-produced, self-marketed model, he began his entrepreneurial journey from a street stall in Guangzhou and gradually expanded it into a scaled enterprise. In 2008, with the collective efforts of family members, Guangzhou Famous Wolf Luggage & Bags Co., Ltd. was officially registered, and the proprietary brand “CAREBORN” was launched, marking the beginning of the company’s branding journey. Initially, the company rapidly expanded through a domestic provincial agency model. After successfully entering its first overseas market (Dubai) in 2016, the company shifted towards a global strategy, adopting a dual-track model of “overseas spot distribution + national brand licensing agency.” This approach has continuously enhanced the brand’s international influence.
Core Strengths: R&D, Manufacturing, and Full Supply Chain Integration
Production Scale:
Equipped with a workforce of 300 production staff, a modern factory spanning 12,000 square meters, and over 300 advanced equipment units, we achieve a monthly production capacity of 40,000 pieces and monthly sales ranging from 60,000 to 100,000 pieces. By integrating resources from the Shiling industrial cluster, we strengthen supply chain collaboration.Innovation System:
Supported by a professional design team of over 20 members and a business team of more than 30, we hold dozens of domestic and international trademarks and patents. Our product evolution is driven by continuous R&D.Quality Certification:
The company has passed multiple international management system certifications and manufactures for several internationally renowned brands as an OEM partner. We possess both independent R&D and high-end manufacturing capabilities, and have been recognized as a National High-Tech Enterprise and a National-Level Innovative SME.
Our Vision: To Build a Legacy Brand and Foster Sustainable Innovation
Guided by our core principles of “Material Recycling, Health & Environmental Protection, and Technological Innovation,” we are continuously enhancing the value of our proprietary brand. Our mission is to become a century-old enterprise trusted by consumers in China and abroad.By deepening industry-academia-research collaboration and expanding the application of green technologies, we are driving high-quality development in the luggage industry and elevating the CAREBORN brand to the global stage.Honoring our heritage with craftsmanship,Securing our future through innovation.
